What’s in a name?

  • Who: NERU Brand and Design Consultancy
  • When: 3:30pm - 4:30pm
  • Where: Pharmacy

Description

So you have a great social enterprise idea which you know will make a difference, but what are you going to call it?  The name is one of your most valuable assets so make sure it works really hard for you.  This session will give you some theoretical and practical considerations for how to name your social enterprise idea.  We will take at least one example from participants and run a mini naming workshop as part of the session.  It will inform, inspire and give you some practical tips and tools to create the right name for your enterprises or businesses.

Take a look at NERU’s website for more info.

Objectives

The objective is to provide a framework for how to name your social enterprise idea.  Participants will gain an understanding of key considerations for creating a name.  We’ll ask participants to submit details of their concept, products or services and then we will use one or two of these in the session to run a mini naming session.  Even if its not your product or service that we use in the session you will gain loads of insight on how to do it.

Any preperation?

Participants are encouraged to submit details of their own products or services and we’ll select some of these to use as practical examples in the session.  We need to have a brief synopsis of the concept and contact details of the participant.

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