The Brand Boutique – How to build a brand

  • Who: NERU Brand & Design Consultancy
  • When: 11:30am - 12:30pm
  • Where: Pharmacy

Description

So you have a great social enterprise idea which you know will make a difference.  This session will help you develop a brand framework from that initial idea, a structure that will engage with your audience, inspiring passion and commitment from them.  Branding can be shrouded in mystery, but this session will blend theory and practice to cut through to what’s important.  It will inform, inspire and give you some practical tips and tools to use in your own enterprises or businesses.

Objectives

The objective is to provide a framework for how to build a compelling and motivating brand.  Participants will gain an understanding of what is a ‘brand’ and the value to the enterprise from investing in a brand. We’ll ask participants to submit details of their concept, products or services and then we will use one or two of these in the session to develop a brand framework.  Even if its not your product or service that we use in the session you will gain loads of insight on how to do it.

Any preperation?

Participants are encouraged to submit details of their own products or services and we’ll select some of these to use as practical examples in the session.  We need to have a brief synopsis of the concept and contact details of the participant.

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