How to Get the Most from Media Relations

  • Who: Tor Goldfield
  • When: 4:30pm - 5:30pm
  • Where: Classroom

Description

This session is led by Tor Goldfield, Director at ethical media relations, branding and communications consultancy Blue Rocket.

A practical, interactive session that will demystify PR including advice on how to plan a targeted, results-driven media relations campaign and how to successfully communicate with journalists and build trusted, beneficial relationships

Objectives

You will learn what planning should be undertaken prior to even writing a press release or speaking to a journalist, how to spot and develop a strong media story, the dos and don’ts of media contact and how to make use of media coverage once it appears.

Any preperation?

No

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